Designing Around the Student Experience
At Southern New Hampshire University's asynchronous online learning program, which has enrolled more than 200,000 students from across the U.S. and around the world, “the support model is designed around the student experience, not around a traditional campus schedule,” says Brad Hachez, assistant vice president of IT service desk and support operations at SNHU.
Real-time phone and chat support for SNHU's online students is available from 7:30 a.m. to 12:30 a.m. Eastern Standard Time every day, including evenings, weekends, holidays and other high-demand periods.
To determine appropriate staffing levels, Hachez and his team rely heavily on historical volume data, contact patterns, enrollment trends, academic calendars and service-level performance metrics. Demand spikes are created by term starts, enrollment periods, finals and major academic events, “so we adjust staffing and scheduling to ensure we can maintain service levels during those critical times. Maintaining an accurate forecast from historical data is key,” he says.
DISCOVER: Omnichannel contact centers improve the customer experience.
At the fully online Western Governors University, there's no traditional academic calendar, and courses start every month. With about 195,000 students currently enrolled nationwide, the WGU student portal handles 137,000 unique users per day. “Students are working at all hours around jobs and families, so our technology must be available 24/7. We focus on making sure the systems those tools run on are always up and running; including, for example, when a student is awake at 2 a.m. finishing an assignment,” says John Morton, vice president of IT infrastructure and security at WGU.
Balancing Self-Service Support, Chatbots and Human Agents
SNHU has invested significantly in knowledge management and self-service support resources powered by its IT service management tool to help students resolve common issues — password resets, account access guidance, multifactor authentication (MFA) questions, learning management system (LMS) navigation, software instructions — without needing to contact an agent. This allows the staff to focus on more complex issues, says Hachez.
WGU's IT team runs the infrastructure, network and core platforms around the clock, with formal monitoring and on-call coverage. Student-facing support channels — chat, phone, self-service resources — are staffed on extended hours. But WGU is also piloting artificial intelligence–driven virtual agents as part of the school's contact center platform, so students can get help outside of staffed IT service desk hours, with built-in escalation to a live person for anything the virtual agents can't fully resolve. The student services organization also runs a parallel AI-driven support layer to resolve student questions.
