The Deepening Relationship Between College Students and Technology

A Deepening Relationship

Students and IT: A Deepening Relationship

The Educause Center for Applied Research surveyed 29,000 college freshmen, seniors and community college students for its “Study of Undergraduate Students and Information Technology 2006.” Of those interviewed:

98% own a PC (38% of freshmen start college with desktop and notebook PCs)

20% own a PDA, smart phone or both

The Educause Center for Applied Research surveyed 29,000 college freshmen, seniors and community college students for its “Study of Undergraduate Students and Information Technology 2006.” Of those interviewed:

98% own a PC (38% of freshmen start college with desktop and notebook PCs)

20% own a PDA, smart phone or both

61% own an electronic music or video device

23 hours per week is spent using various information and communication technology

The survey’s key observations:

  • IT demands vary widely between younger and older students.
  • Curriculum is important in the development of needed IT skills for students.
  • IT in courses is about convenience and how it lets students balance their work, academic and personal lives.
  • Many students want technology to supplement the classroom experience, not replace it.

E-Expectations: What High School Students Want From
College Web Sites

  • Fill out financial-aid estimator forms
  • Use tuition cost calculators
  • Access admissions applications
  • Request campus visits
  • Instant message with admissions counselors
  • RSVP for campus events
  • Make inquiries
  • Read profiles of faculty
  • E-mail faculty members
  • Read blogs by faculty members or current students

These are the findings of a 2006 survey of 1,000 Class of 2007 high school juniors conducted by Noel-Levitz, an education consultant in Iowa City, Iowa.

86% use it to reach prospective students
62% to reach alumni

fewer than

50% to reach other constituents
8% try innovative channels such as social networking sites, video-sharing Web sites and instant messaging

Source: “2006 Higher Ed E-marketing Survey” of 120 schools by IT analyst firm Media Logic of Bellevue, Wash.

Apr 23 2007

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