The opening remarks from Brian Lewis, CEO of the International Society for Technology in Education, and Dr. Kecia Ray, executive director of learning technology and library services for Metropolitan Nashville Public Schools in Tennessee and ISTE’s new president, included more than the traditional welcomes and acknowledgements to everyone who made ISTE 2013 possible.
Seated behind an anchor desk on stage, Lewis and Ray detailed the association’s yearlong brand redevelopment process. The question that drove the board and staff members’ thinking was this: How would you use advocacy, membership and partnerships to build the ISTE brand?
was the top-trending topic on Twitter for a period of time on Sunday, June 23 — the ISTE 2013 conference’s opening day.
“Who ISTE is depends on who you’re talking to,” Lewis told a packed hall of conference attendees. “After a year of thoughtful brand exploration, we’ve come up with a new vision and mission that reflect ISTE’s role as the nexus between technology and education.”
ISTE’s vision, he continued, “is a world where all learners thrive, achieve and contribute.” Its new mission statement reads as follows:
“As the creator and steward of the definitive education technology standards, ISTE’s mission is to empower learners in a connected world by cultivating a passionate professional learning community, linking educators and partners, leveraging knowledge and expertise, advocating for strategic policies, and continually improving teaching and learning.”
Lewis and Ray then unveiled ISTE’s new logo, which features a more contemporary font and a new color scheme.
Watch the official ISTE rebranding video below.
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