[Q1] @uwdoit Can you tell us why and when you decided to make a campus mobile app? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A1]@edtech_highered We released app Dec 2010 after 1 year dev due to huge growth in mobile use #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A1]@edtech_highered Mobile growth we saw: in March 2010, 45% of students had mobile; 2011-56%, 2012-66%, 2013-88% #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A1]@edtech_highered Speed was important, so we delivered minimum to campus fast and knew we'd continually add. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q2] @uwdoit What can users do on Mobile UW? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A2]@edtech_highered Users can access a directory, maps, news, calendar, athletics, get emergency info, watch videosƒ.#edtech101 (1/2)

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A2]@edtech_highered Users can also...get real time bus info, access library, connect with Alumni, and donate to the UW #edtech101 (2/2)

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A2]@edtech_highered Last update we also added access to MyUW: the campus portal which opens up tons of fx for users. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q3] @uwdoit Who was involved in the development of your app? Did any students contribute? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A3]@edtech_highered From campus leadership for high-level vision & developers & student users for testing #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A3]@edtech_highered We built solution first, then asked campus for feedback. Students, faculty, staff, alumni give feedback.#edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q4] @uwdoit Were other departments (library, transportation, athletics, etc.) involved? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A4]@edtech_highered Campus, city & private partners: UI/UX experts, athletics, Alumni, libraries, Registrar, Dean of Students #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A4]@edtech_highered All active tweeters. @uwbadgersdotcom, @buckybadger, @uwmadlibraries, @loriberquam, @uwmad_registrar #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q5] @uwdoit Native or HTML5? How did you come to that decision? What are the benefits? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A5]@edtech_highered It's not either/or question to us. Mobile UW is a mix of both where each works best. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A5]@edtech_highered It's not either/or question to us. Mobile UW is a mix of both where each works best. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q6] @uwdoit How do you manage bug fixes and updates for multiple platforms? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A6]@edtech_highered Our open feedback system makes it easy for users to email us. Integrated bug tracking helps identify crashes #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A6]@edtech_highered We can't give campus all they ask for, but we always listen to be sure we're trying our best to do so #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A6]@edtech_highered We started with minimum viable solution and then listened to what people liked, hated and longed for. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q7] @uwdoit What will be included in the next update? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A7]@edtech_highered We're moving from traditional grid of icons to a more dynamic design that showcases campus imagery. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A7]@edtech_highered Our update will be driven by user feedback and will be student-focused.#edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q8] @uwdoit Extremely important...How do you measure the ROI of a project like this? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A8]@edtech_highered Good question. Measuringimpact on helping make lives more mobile isn't always easy. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A8]@edtech_highered Downloads are a good start to quantifying our impact--we recently hit over 54,000. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A8]@edtech_highered Daily average use is another metric we like. Since launch, we've doubled DAU each semester. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A8]@edtech_highered User feedback is harder to quantify, but in many ways more valuable to us. It drives our priorities. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q9] @uwdoit What was your strategy for marketing the app on campus? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A9]@edtech_highered We promoted through campus news channels: homepage, newsletters, social media, email lists.#edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A9]@edtech_highered Anyone accessing website got mobile-enabled site, leading a lot of people to migrate to the app.#edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A9]@edtech_highered Eventually, word of mouth. Complain to a roomate about missing the bus and *bam they've got a solution. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q10] @uwdoit How have students/faculty responded? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A10]@edtech_highered Mostly, people are happy but they let us know what else they want. We work to but can't always keep up #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A10]@edtech_highered Coming from IT, it's a welcome change to get positive feedback outnumbering problems and complaints #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A10]@edtech_highered A common student request is for course cataglogue search & registration via mobile, which is challenging #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A10]@edtech_highered A common faculty request is for larger font sizes :)Sometimes, the user generation gap proves tough. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q11] @uwdoit How many students/faculty have downloaded the app? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A11]@edtech_highered As of this week, we have 55,000 downloads.Not bad for a campus of 62K students, faculty, staff. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q12] @uwdoit What is your long-term mobile strategy? #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A12]@edtech_highered We understand each device is used differently, so our goal is information access any time, place or device #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A12]@edtech_highered Course registration, eg, with tons of information may be richer on tablet vs phone, but both still mobile #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A12]@edtech_highered The future of sharing and interacting with content is not tethered to a campus location. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A12]@edtech_highered Tomorrow's learning is expected to be mobile. We want to meet those expectations. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A12]@edtech_highered Tomorrow's learning is expected to be mobile. We want to meet those expectations. #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q13] from @panola_dl "Responsive design (mobile site) vs app?" #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[Q13] It’s critical to be present in the native app space -- our students, alumni etc expect us to be there #edtech101 @edtech_highered 2/3

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q13] But URLs lead people to web; being mobile-web friendly is critical. RWD is best approach right now #edtech101 @edtech_highered 3/3

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q14] from @streborv "How do you encourage faculty use of mobile tech in curriculum?" #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[Q14] Exploring mobile use in teaching/learning. Big challenge is keeping students off mobile devices in class. #edtech101 @edtech_highered

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q15] from @johnayers "What were biggest friction points encountered? plz share hurdles regarding integration of content." #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A15] We first integrated existing, open data services. But thats a challenge: getting data ready to integrate. @edtech_highered #edtech101

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q16] from @minnow61: "Should your native iOS UI differ from your Android UI? If so, in what ways?" #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A16] They should have same functionality, but customized to platform UX standards. #edtech101 @edtech_highered 1/2

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[A16] Android users don’t want to see an “iOS” looking app on their device and vice versa. #edtech101 @edtech_highered 2/2

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q17] from @minnow61: "Do you see a tablet-specific app as strategically important? If so, just iPad? Different from phone app?" #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[A17] At this point in time, we don’t have a tablet-specific strategy. We do natively support iPad and Android tablets. #edtech101...

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q18] last Q, from @johnayers "Can you share thoughts on building internally with UW teams vs. vendor vs. a hybrid of both?" #edtech101

— EdTech Higher Ed (@EdTech_HigherEd) March 20, 2013

[Q18] We chose to build internally, because we felt it would give us greater control and flexibility.#edtech101 @edtech_highered1/2

— UW-Madison DoIT (@UWDoIT) March 20, 2013

[Q18] Internal also meant we're not restricted to framework or “template” of many vendor solutions. #edtech101 #EdTech_HigherEd 2/2

— UW-Madison DoIT (@UWDoIT) March 20, 2013