What font does your college’s website use? Almost none of your site’s visitors could name the typeface, but, increasingly, web design is playing a very important role in Internet marketing at higher education institutions. (If you are having trouble choosing a font, go for a sans-serif font like Helvetica or Arial, and avoid Comic Sans like the plague!)
HackCollege took a look at a number of variables affecting web marketing, user interface and social media engagement for some of the top schools in the nation. They looked at colleges with:
The data tell an interesting story about how colleges are adopting — some quickly, some not — the technology available to everyone.