Mar 02 2021

The Secret to Elevating User Experience in Higher Ed

Excellent UX is critical to gaining and maintaining customers. How can higher education do better?

Elegant interfaces. Clear and effective communication of value. Smooth payment transactions. It is no secret that the seamless designs of the retail user experience — also known as UX —are causing students to have increasingly higher expectations for user experiences in education.

UX is ultimately about improving customer experience and online engagement, two elements that are critical to the resiliency of digital campuses. Considering that the wild successes of Uber and Netflix are attributed to their investments in cutting-edge user design, how can colleges and universities adopt a similar business model centering the user experience?

Leverage Partners to Continually Improve the User Experience

The key to excellent UX design is to never stop refining user experiences throughout a customer’s journey, from applicant to alum. This requires colleges and universities to take a holistic approach connecting multiple departments, from enrollment to financial services and the IT help desk.

Unfortunately, most colleges and universities do not have the in-house expertise to regularly enhance digital services across so many departments. If that’s the case at your institution, then hiring a managed services provider like CDW·G can help optimize your prospective and current students’ experiences.

You can be as hands-off as you’d like. We’re able to manage the entire process from start to finish. We can set up the marketplace, design a seamless online experience and integrate your pages with a quality procurement platform, such as JAGGAER. We also incorporate advanced third-party solutions to create clear, responsive, elegant designs.

To help universities create better governance, we can add any university-approved components to ensure that your websites and devices are meeting your institution’s unique needs and standards.

MORE ON EDTECH: Why are managed service providers important for higher education?

Partners like CDW·G have you covered on both the front end and the back end. We provide knowledge-intensive, enterprise-level support and price structures. With our extensive experience negotiating contracts, we can find exclusive deals that allow you to offer lower prices to employees and students.

User experience is becoming ever more important as higher education institutions seek to retain customers during times of uncertainty. It’s time to transform the higher education user experience. Let’s talk about UX.

 This article is part of EdTech: Focus on Higher Education’s UniversITy blog series.

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